I love this photo from Awesome People Reading
I have a bit of a generational rant I need to go on. I’m not going to complain about other generations at all, instead I’m concerned about definition. In my profession, I often deal with demographics and how people fit into demographic bands (age, income, etc.). Recently I’ve noticed that the definitions of generations being used are all wrong. For example, recently I’ve heard the following:
- Millennials are 18-34 years old
- Baby Boomers are 45+
On the surface that might sound ok, but where does Gen X fit in? We’re not Millennials or Boomers in terms of culture, attitudes, priorities, income, experience, etc., but it seems that half of Generation X is being swallowed up by the adjacent generational groups. For marketers I understand this. Laziness makes classification easier for them in this case. Regardless, it’s still incorrect.
I would argue that Generation X spans people aged 30 to 48. At the fringes, I’m sure there are individuals that identify with the older or younger generation due to their experience, siblings, etc.. However, using my definition, Gen X spans approximately 18 years. Using some of the definitions I’ve seen recently it would only consist of approximately 9 years.
Consider this, by the definitions being put forth, the characters in the movie Singles would be likely considered Baby Boomers and the characters in the movie Buffy the Vampire Slayer or the TV show How I Met Your Mother border on Generation Y. Either of these would be 100% incorrect.
I’ve given up on marketers designing anything for my generation, but do wish that they wouldn’t try to make us magically go away by chipping away at the edges.
Forty years ago, Bob Dylan came back from a motorcycle crash and time on his farm to release Self Portrait. At the time it was panned. People have called this the worst period in Bob Dylan’s career. Well yesterday, Another Self Portrait, the 10th installment of the Bob Dylan Bootleg Series was released and it proves the naysayers from forty years ago wrong.
From the first few listens of this album, it sounds fresh and new. I mean new as in if it were released today, people would be talking about how wonderful and authentic it sounds. Dylan was just ahead of his time on this one. This collection is a quintessential reflection of American music. It’s as if Dylan has reached back into the music that shaped his view of the world and re-imagined it through his voice. Additionally, this is a calculated step by Dylan to move further away from being the so-called voice of a generation. If going electric was designed to distance himself from being merely considered a political singer, Self-Portrait is almost an attempt to shed the fame and expectations that hounded him prior to his motorcycle crash.
Have you ever found that checking the mail is just too hard? You know, walking to the end of the driveway and opening the box and pulling out paper?
Have you ever thought you should live slowly but still get things all fast and digitized so you have more time to write poems about sandwiches?
Have you had pieces of your brain removed and are only able to drool and grunt while looking at the screen?
Then Outbox is for you: https://www.outboxmail.com/
How on Earth can people be alive today and not know how to stop junkmail (you can’t), how to open and throw away mail?
Say what you will about the USPS, the lack of customization is NOT one of the problems.
And I bet I could eat a biscotti quickly, without the need to rest. Even if it’s not physically possible, my genetics won’t allow me to back down from such a challenge or admit defeat.
Did you know you can make art using Excel? I didn’t either, but check out the wonderful work done by a 73 year old Japanese man…
Enough already. Please. I’m tired of all the Backlash. Remember when fads just faded into oblivion and two years later someone would unearth something and say, “hey remember how dumb this was?” Let’s go back to that.
Lately I’ve been seeing so many articles online about the Backlash against… Today it was Ken Levine’s backlash against famous rich people using Kickstarter. While I agree, it’s kind of a cheap move, it’s going to fade away. Do we really need to rally the troops and a sufficient amount of outrage to drum up a backlash against it?
I feel like too many bad ideas, shitty trends, fads, etc. aren’t allowed to vanish like they once were. This new desire to stage a protest, to drum up an emotional response does nothing but allow them to continue to be seen. It’s like trying to kill weeds by watering them.
I suggest that we should save our ire for things that really matter like Syria. For the latest trend in bad parenting that appeared on Good Morning America, ignore it. It’s worth no more than a snide, mocking bit of snark. Don’t get outraged, turn into a sarcastic asshole and mock it away.
If you don’t get why people are excited about hockey and why they think the Stanley Cup Playoffs is the most exciting tournament in all of sports, watch this video. I got goosebumps just watching it.